Storytelling 2.0: The next generation in outreach and communication

By Cami Ryan Storytelling today requires a whole new level of agility and ingenuity. We humans depend upon our close personal networks for social survival (acceptance). Our personal identities are inextricably tied to our social networks. As communicators, we must find ways to share our stories that won’t alienate our …

CBC – Controversy Before Credibility

When did it become okay for the media to be anti-science & anti-ag? A CBC news story over the weekend calls into question the research relationship between academics and industry. University of Saskatchewan professor Peter Phillips has had his reputation attacked by the CBC for email communications with his colleagues …

What Environmental Groups Don’t Want You to Hear!

What do African Farmers Think of GM Crops? In spite of genetically modified (GM) crops being available since 1995, very limited adoption has occurred in any part of Africa. In large part, this is due to the message coming from European governments and environmental organizations. European governments have continually rejected …

Cattle Welfare Before Consumer Concerns

Will Changing Animal Welfare Regulations Benefit Cattle and Producers? By Laramie Slade, University of Saskatchewan student Across Canada, consumers want to know the story behind the beef they eat. They want to know where it came from, how it was raised, and if it was raised humanely and with care. Consumers have …