There is no question that the examples of ag technologies discussed above improve efficiencies for farmers and help improve the environmental footprint of agriculture. Yet, with the explosion of data collection in GPS and farm management software systems comes data ownership, privacy, and security concerns.
When equipment, weather, soil, crop production, and land use data is collected from one single farmer, this is referred to as “small data”. It can be helpful for the individual farmer as they track and monitor changes in production from year to year. When data from many farms is combined with data from other sources by technology providers, big data is created. Analysis of big data can provide economic and environmental recommendations. However, the collection, storage, and analysis of this big data causes concern for many farmers over the privacy of their personal data and raises questions about how it may be used and if it will be used without their permission. Farmers are also concerned about the potential for hackers to get into equipment software. As data is often collected automatically through farm equipment and sent to the equipment providers, ownership of operational data is also unclear and complex.
Some countries, including the United States, European Union, New Zealand, and Australia have introduced voluntary codes of practice for the use and sharing of agricultural data in response to farmers’ lack of trust in big data. Although Canada does not currently have codes of practice in place, some public policy options being considered in response to farmers’ concerns over big data are portability rights, which allow consumers to transfer their data from one software platform to another, or the creation of data co-operatives, allowing farmers to have some degree of ownership and control over their data.