As the world population increases, the demand for plant-based protein products is increasing simultaneously. Changes in health, culture, and environmental concerns have all contributed to the rapid growth of this industry. Soy is one of the leading sources of plant-based protein around the globe. Yet, studies have shown that canola is a high-quality protein alternative, comparable to soy, milk, and eggs. Food products suitable to include canola protein have been identified as bakery products, drinks, meat-binders, and cheese-like products. Though canola contains only 36% crude protein compared to 48% in soybean, there are certainly market opportunities for this protein source.
Protein Industries Canada (PIC), one of Canada’s innovation Superclusters, is a non-profit organization working to position Canada as a global leader in plant-based protein product development. They have identified four main objectives to drive their investment decisions: 1) create high-protein seeds; 2) grow high-quality protein; 3) make novel products; and 4) market and sell. PICs investments will help advance plant breeding, farming technologies, and improve the protein content and quality of canola. Therefore, we expect that PIC will help to drive canola’s expansion into the human protein market as the demand continues to grow.
One such way we expect to see Canada expand canola into an available protein source is through Winnipeg-based Merit Functional Foods. Merit Functional Foods is in the process of building the first commercial-scale production facility in the world to produce food-grade canola protein, a project partially funded by PIC. The supply-chain for this canola protein will be fully coordinated. All canola used in production will be grown in Western Canada and processed in Winnipeg. This initiative provides a value-added opportunity for Western Canadian canola farmers and opens the door for similar value-added opportunities in the future.