Penny Eaton
Canadian Food Focus, Stakeholder Relations
Today, less than 2% of Canadians have a direct tie to farms and everyone has questions about their food. Canadian Food Focus is a national non-profit that helps people understand how food is grown and raised, and provides trustworthy advice so Canadians can make confident, informed choices about their food.
Canadian Food Focus: Connecting Consumers to Farming & Food
Since 2019, Canadian Food Focus has been working to build food literacy from farmgate to plate. The mission is simple: to connect Canadians with credible, expert-driven information about how food is grown, raised and prepared.
Consumers’ need for accessible, clear and credible information about their food has never been greater. Food prices are high, misinformation is everywhere and it is hard to know where to go or who to trust for information about the foods we eat. All of this adds to the pressure on consumers trying to stretch their grocery budget. Consumers need access to better information from food producers.
Canadian Food Focus concentrates on what Canadians want to know about their food. We share farmers’ stories and provide consumers with relatable information about Canadian food and agriculture, through articles, videos and expert advice on our website and social media platforms. We also provide learning opportunities for food and health professionals such as dietitians, chefs, educators and communicators.
Here's a sampling of some of the cool resources from Canadian Food Focus:
- 1000+ articles and videos in the categories of Food, Farming, Living, and Recipes
- Playlist of videos about 65 different types of farms across Canada
- More than 350 recipes showcasing great Canadian-grown foods
- Cook-along videos of recipes using Canadian ingredients
- Ask a Farmer/Ask an Expert video to common consumer questions
- YouTube series that follows a Canadian rancher as she shares stories and information about their ranch
- What's in Season chart of Canadian fruits and vegetables
- Monthly newsletter featuring in-season foods, trending recipes, health information, behind-the-scenes videos, and articles from all kinds of Canadian farms, webinars, and more
Want to find out more?
To explore all of the great resources listed above, check out canadianfoodfocus.org and follow CDNFoodFocus across social media platforms
