Burned or Benefited Beef:

Why branding is important to the Canadian beef industry By Emily Pearson, University of Saskatchewan When we hear the word branding a lot of different opinions thoughts and questions come to mind. Animal welfare activists say it is wrong and painful. Producers say it is harmless and necessary. Some consumers Read more…

teetering on the edge of beef supply chain

Teetering on the knifes edge

Why Canada’s robust, but fragile, beef supply chain needs a revamp By: Judson Christopherson, University of Saskatchewan student Loads of Local Beef, A Lack of Local Beef Processors As a western Canadian Rancher, I have seen firsthand the lack of options we as producers have for marketing large volumes of Read more…