Aside from being called beef, Canadian and Brazilian beef have little in common, with much of Brazil’s production being of far lower quality than Canada’s world-renowned beef products. There are many reasons for this, with the primary factor being the climate in which the cattle are raised. The equatorial climate of Brazil limits 80% of their production to Bos indicus cattle (Zebu), which have adapted to hot and humid climates. In Canada, Bos taurus cattle are utilized as they are well adapted to our cold winters. Bos taurus is known to have greater intramuscular fat deposits and improved tenderness relative to its Bos indicus counterpart. Canadians are used to a more marbled higher quality grade of beef. The risk here is negatively impacting consumer perceptions of beef in Canada by stocking shelves with a lower quality product that could deter Canadians from buying beef again.
The second major difference is in how the cattle are reared. In Canada, beef producers operate on a fixed (and ever shrinking) agricultural land base as urban sprawl and land conversion erase Canadian grasslands. In Brazil, beef producers have near-infinite means of expansion through conversion of the Amazon Rainforest to agricultural land. Accounting for deforestation and other factors, Brazilian beef has an emissions intensity nearly three times greater than that of Canadian beef.
The third difference in production involves the reasons why Mercosur beef is much cheaper than that in Canada. In Canada, we uphold the highest of animal health, labour rights, and food safety standards around the globe; the same cannot be said for Mercosur nations. Low-cost labour, food safety short-cuts, and minimal animal and minimal health regulations allow Mercosur nations to undercut the cost of Canadian beef. For example, just in labour alone, Mercosur countries have 80% lower costs.