Communicating about agriculture in a world that values feelings more than facts

By Kim Kennett, Magpie Marketing The agriculture-consumer conundrum Ok, so most of us involved in agriculture recognize the importance of reaching out to consumers if we’re going to be considered credible sources of information. The plethora of mistruths on social media has called us to action because we have finally …

GM Crops Provide $150 Billion in Global Benefits

Feeding an additional 2-5 billion people over the coming 30 years is going to challenge every single aspect of agriculture and food production. While some early advocates of biotechnology and GM crops enthusiastically proclaimed that GM crops could feed the world, the reality 20 years later is that they are …

Putting the Orange back in Orange Production

All around the globe orange production is being affected by Huanglongbing (HLB), or in North America, ‘citrus greening’. Citrus greening is a disease which causes citrus trees to yellow, starving the tree and its fruit of nutrients. The cause of this disease is the Asian citrus psyllid, an insect which carries a bacteria that …

How GM papaya saved Hawaii’s papaya industry

The lush tropical islands of the Hawaiian chain are an ideal place to grow fruit. Climate conditions that provide in excess of 100 inches of rain per year, an abundance of sunshine and ideal soil conditions, allow for the production of many delicious varieties of fruit. Papaya is the second …

Human Health Benefits of Genetically Modified Flax Oil

Could a genetically modified flax oil help treat breast cancer? The health benefits of flax consumption, such as the prevention of cardiovascular diseases, have been known for some time. A recent collaborative research article between the Universities of Alberta and Saskatchewan, extend the potential of these benefits even further, finding …