A Review of the 2025-2026 SAIFood Year
It hardly seems like the end of another academic year has arrived. It has obviously been a busy one for all of us at SAIFood …
Communication
Is the Future Bright for Canada’s Trade Relationships?
Insights from Canada’s Chief Agriculture Negotiator and Director General On December 10, 2024, Claire Williams and I had the privilege of being part of the …
Regenerative Agriculture: Consumer Perceptions
Introduction Arguably, the consumer perceptions facet of this blog series should have been the lead off, as it is consumer perceptions that drive product markets. …
Farm & Food Care Saskatchewan’s Champion Award – A Most Unexpected Recognition
This October I received an email that stunned me. It was an email from Farm & Food Care Saskatchewan informing me that I had been …
The Social Costs of Spreading Misinformation
Mainstream media and politicians are complicit in the problem Biotechnology began to be applied to crop agriculture in the early 1980s, with the first commercialized …
One Step Back and Two Steps Forward for Burger King
You’ve probably seen Burger King’s latest marketing video featuring Wal-Mart yodeler Mason Ramsey singing about methane emissions from cow farts and burps. The ad promotes …
Communicating about agriculture in a world that values feelings more than facts
By Kim Kennett, Magpie Marketing The agriculture-consumer conundrum Ok, so most of us involved in agriculture recognize the importance of reaching out to consumers if …
Guilty as Charged
Greenpeace convicted guilty of crimes against agriculture Regrettably, Greenpeace will not be held responsible by the courts for the false and misleading statements it has …
Communicating the Benefits of Agriculture Innovations
Originally posted October 11, 2017 VIEWFROMTHERANCHPORCH As a professor in the College of Agriculture and Bioresources at the University of Saskatchewan, there are two things …
Storytelling 2.0: The next generation in outreach and communication
[su_list icon=”icon: angle-right” icon_color=”#47907C”]Storytelling today requires a whole new level of agility and ingenuity.We humans depend upon our close personal networks for social survival (acceptance).Our …