Communicating about agriculture in a world that values feelings more than facts

By Kim Kennett, Magpie Marketing The agriculture-consumer conundrum Ok, so most of us involved in agriculture recognize the importance of reaching out to consumers if we’re going to be considered credible sources of information. The plethora of mistruths on social media has called us to action because we have finally …

Communicating the Benefits of Agriculture Innovations

Originally posted October 11, 2017 VIEWFROMTHERANCHPORCH As a professor in the College of Agriculture and Bioresources at the University of Saskatchewan, there are two things that make my job one of the best in the world, sharing the results of farmer surveys and teaching farm kids. I receive several invitations, …

Storytelling 2.0: The next generation in outreach and communication

By Cami Ryan Storytelling today requires a whole new level of agility and ingenuity. We humans depend upon our close personal networks for social survival (acceptance). Our personal identities are inextricably tied to our social networks. As communicators, we must find ways to share our stories that won’t alienate our …

CBC – Controversy Before Credibility

When did it become okay for the media to be anti-science & anti-ag? A CBC news story over the weekend calls into question the research relationship between academics and industry. University of Saskatchewan professor Peter Phillips has had his reputation attacked by the CBC for email communications with his colleagues …