Canadian Beef Farmers Left Out to Dry
By Konner Johnson University of Saskatchewan student Background Canadian beef production is extremely important as each year it contributes an estimated $22 billion to …
Marketing
Will Higher Food Prices Shift Consumer Demands for Niche Market Products?
Changes in holiday meals and dining out The seemingly relentless increase in food prices is having many effects on food purchases. In October 2023, Canadian …
Record Beef Prices, Record Cattle Prices
The implications for supply chain profitability Judson Christopherson Throughout the Covid-19 pandemic, beef prices on store shelves across North America reached record highs. As …
The Importance of GMOs
Hailey Lang University of Saskatchewan Student Guest Blogger What are GMOs? It appears everywhere you look and everyone you talk to has a different opinion …
Where is A&W getting it right?
Why A&W Canada has found success amongst their customers Back in 2015 when SAIFood was launched, we posted one of our most-read blogs “A(mbiguous) & …
Branding the Sustainability of Agriculture
Consumers seeking sustainably produced Canadian products Like all sectors of the economy, agriculture is constantly experiencing new things, products, technologies, ways to market, and new …
One Step Back and Two Steps Forward for Burger King
You’ve probably seen Burger King’s latest marketing video featuring Wal-Mart yodeler Mason Ramsey singing about methane emissions from cow farts and burps. The ad promotes …
Organic Label Stonyfield Farms Rejects Science
Manipulative marketing campaign cast doubts about government risk assessments Two weeks ago, Stonyfield Farms launched a marketing campaign that champions lies and misperceptions surrounding food, …
#1 Post of the Year: Stuart’s Beef with A&W
How A&W Canada supports Unstainable Agriculture I miss A&W’s onion rings. The reason I miss them is that I no longer buy food at their …
A(mbiguous) & W(rong): A&W
How A&W Canada supports Unstainable Agriculture I miss A&W’s onion rings. The reason I miss them is that I no longer buy food at their …